Instagram has gained tremendous popularity over the last several years. It is popular with people of all sorts of demographics and from all walks of life. In the case with Instagram, the number of followers that you acquire is what is most important.
Number of followers equals Instagram success
It is important to be aware here that there is a lot more to Instagram than just the number of followers you can acquire. However, your number of followers is one of the important measurements (or metrics) of the social media tool. If you have a large number of followers, other people will have the perception that you (and your business) are a success. That lends itself to your professional credibility and trustworthiness.
A strong number of followers also gives you the confidence that your message is being received by other people online and it allows you to increase your reach to a large number of good-quality connections. It also goes a long way to strengthening your relationship with your target audience, which is essential to your success.
Appropriate use of hashtags: When it comes to gaining increase exposure and visibility, hashtags are a great way to do that. However, it is very important that you don’t get carried away when it comes to using hashtags. The reason that you don’t want to overdo it with hashtags is that your target audience will not appreciate it and they may not stick with you as a result. There are some guidelines that you should follow when using hashtags so that you get the best results possible from your target audience members.
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Use very specific hashtags
Customize the hashtag to the particular social media channel that you are using
Make sure that your hashtags are strong but not promotional
Make your hashtags clear and concise
Don’t use too many hashtags
Create an event: Putting together an event in which you gather influencers, brand ambassadors, loyal followers, etc., is an excellent way to increase your Instagram followers. The results of such an event can be multifaceted, such as acquiring an increased number of followers, building increased brand awareness, and increasing engagement with your target audience members.
Run and appropriate contest: People love contests, especially if they win a prize that they feel was worth their effort to participate. A contest can generate a lot of buzz about your business, make people feel excited about being involved, and build relationships that are solid and enduring. It is important for you to provide incentives that are worthwhile.
Some of the ways in which you can get people involved in your contest is by getting them to “like” the contest, getting them to make comments on your contest (people love to voice their opinions and to feel that their opinions are important to you), and other creative ways to get people involved.