Guide Summary: Secrets of Word Of Mouth Marketing

Distribute the word about your hot cool product or company!
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Word-of-mouth marketing is among the most powerful and persuasive
weapon you can use, and it won’t cost you anything! Depending on
George Silverman’s years of consulting with productive
word-of-mouth campaigns of his own clients, here is one of
the first resources on how to harness the often
underestimated strength of word-of-mouth, and be heard above
the media noise.

1 . Word-of-mouth is actually the center of the marketing
galaxy.

2 . Just as it is untrue the sun revolves around the
earth, marketing and advertising does not really revolve around marketing, selling, and promotions. Much of marketing actually centers around illusion-creation.

3. Word-of-mouth offers an authenticity to it since the
source is normally independent of the company, she or he is offering his or her own candid viewpoint and therefore, the marketing appears reputable.

4. Advertising is the renting of the medium to send out a
meticulously crafted message to a specific market. Everything is paid for, whereas word-of-mouth is a more effective tool; and best of all, it is absolutely free.

5. Word-of-mouth can take on a life of its own. There are no
limits to how far-reaching it can be. Just study how fast a good joke on the e-mail circulates.

6. Studies have shown that a pleased customer will tell
an average of 3 people about a product or service she
prefers, and eleven people about a service or product with which she had a negative experience.

7. Because this is the age of the web, e-mail, websites,
chat rooms, and video teleconferencing, word-of-mouth is even more important to businesses today than ever before.

8. The most important way by which sales can raise is by increasing the speed with which decisions are made. Decision speed will be the time it takes for your customer to look from initial awareness to enthusiastic use and recommendation of your service or product. Simplicity, ease, and fun control the decision process.

9. Marketing success is determined more by the time it takes for the customer to decide on your product compared to by any other single factor. Choice speed is more powerful than setting, image, value, customer satisfaction, guarantees, or perhaps product superiority.

10. Shortening the particular customer’s decision cycle means your own product’s benefits, claims, and claims must be obvious and compelling; info must be clear, balanced, and reputable; comparisons must reveal meaningful variations, your trials should be free and straightforward, your evaluations, clear and easy. Guarantees should be ironclad and ample. Testimonials and other word-of-mouth marketing must be relevant and believable. Delivery, education, and support offered must be excellent.

11. A good way to spread the word in your company is to circulate true, optimistic stories about it. FedEx is famous for the legendary employee who hired a chopper just to deliver a package overlooked on the tarmac. People love a good tale, and that is the essence of word of mouth.

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